Vindex today announced a partnership with the Interactive Advertising Bureau (IAB) to unlock the full extent of media and sponsorship opportunities in gaming, esports, and live streaming. The Vindex Intelligence Platform launches today and will leverage the company’s data collection across the gaming content ecosystem. The intention is to equip…
100 Thieves has been at the forefront of gaming fashion since its first collection drop and that hasn’t changed. However, the brand that was labeled the “Supreme of Gaming” has evolved since its first collection, and other organizations have used 100 Thieves’ success as a foundation for their own apparel….
XSET is still a fairly new esports organization, but it has already begun to transform how brands are operating within the space, specifically by blending music, fashion, and inclusivity. Developed by past FaZe Clan executives, XSET exploded in the gaming and esports community not just as a competitor in titles…
Comfort and function fuel the strength of Ateyo as an apparel powerhouse in gaming and esports. However, while other companies were hyper-focused on streetwear, the women behind Ateyo were scoping out gaming cafes. When gamers are spending over 10 hours a day playing their favorite titles, comfort is vital. Co-Founders…
Upcomer, a gaming and esports publication owned by Enthusiast Gaming (EG), suddenly laid off several members of its editorial staff. The company’s Editor in Chief Sean Morrison revealed the situation on social media. Morrison claims the abrupt shift is part of a “company-wide pivot to video,” however, it has been…
Former FaZe Clan Vice President of Content Oluwafemi “Femi” Okusanya has taken the helm of Fourth Frame Studios, a first-of-its-kind content production and creative execution studio at the intersection of gaming and culture. With GameSquare Esports behind the studio, it will develop creative content solutions for brands to reach the…
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Remember when everyone was playing Wii Sports? It wasn’t just gaming’s usual audience: parents, grandparents, and all sorts of people who had never been interested in games were able to get into swinging the Wii Remote like a golf club or tennis racket. The Wii was designed to be family-friendly and to…
Like many gamers, I’ve had a lot of thumb and wrist pain over the course of my life. When I played console games for hours at a time as a kid, particularly control stick-intensive ones like Smash Bros. and Mario Kart, my fingers would often be sore afterwards. The cycle…
New Year’s resolutions are one thing that everyone loves to hate. Yeah, a lot of them are asinine, and many of us won’t really follow them after a month or two. (There’s a reason gyms are at their busiest in January and then look like ghost towns in February.) All…
The holidays are here and Ritual Motion has plenty of bundle packs to choose from! Each bundle features healthy products to help you game better. Even better, they’re all on sale! The Warrior SNACK-ing Bundle – $38.95 If you’re looking for better wrist support while gaming, we got you covered!…
Razer today launches the “Champions Start from Within” esports wellness program, which seeks to promote healthy and sustainable gaming habits in the highly demanding and intense competitive gaming industry. The collaboration with Ritual Motion, health experts, and esports players will contain videos, articles, contacts, and events. Esports athletes, both professionals…
