XSET is still a fairly new esports organization, but it has already begun to transform how brands are operating within the space, specifically by blending music, fashion, and inclusivity. Developed by past FaZe Clan executives, XSET exploded in the gaming and esports community not just as a competitor in titles such as Valorant, Rocket League, Warzone, and Fortnite, but as a bridge between cultures.
In 2020, ex-President of FaZe Clan, Greg Selkoe announced his departure from the famous organization. With diversity and inclusivity in mind, he teamed up with Clinton Sparks, Marco Mereau, and Will Eddins with the initiative to introduce a culturally representative gaming and esports brand. XSET was born and has continued to revolutionize the way we experience gaming and esports.
“We realized that there was a huge void that needed to be filled in the gaming marketplace,” Selkoe told the New York Times. “Gamers are from all walks of life and from all backgrounds. But if you look at the current organizations, they sort of resemble a frat house. They’re not reflective of the racial and gender diversity in the gaming world. It’s time for gaming to clean up its act.”
The organization already has several collections available, including its new Core Collection that dropped today! Each collection is locally developed in Los Angeles, California and carries a mixture of familiar streetwear including hoodies, t-shirts, joggers, beanies and more (make sure you get your XSET cereal bowl).
XSET’s very own Avori Henderson will be speaking at the Ritual Motion Fashion in Gaming Summit on March 31! Other special guests include Breanne Harrison-Pollock (Ateyo) and Sam Wells (Raven.GG). For more info, including the full list of panelists and hosts, visit Ritual Motion.